Our programmes are where everything we know goes to work: direct delivery with creatives, in real studios and spaces, taught by practitioners active in the industry now. Over 2,500 creatives have come through them, with 97% finishing what they start.
Coming soon
Free and funded programmes open throughout the year. Register your interest and be the first to hear when the next intake opens.
Highlights
Delivered at Fender HQ, taking creatives inside the business of music, from royalties and rights through to campaigns and careers.
A fashion and styling programme built around entrepreneurship, delivered with Westminster Council and industry stylists.
Hands-on content and media production in a professional studio environment, from brief through to finished work.
A business programme for creative entrepreneurs, ending in a live pop-up where participants launch and sell their work.
Programme questions
- Are Hype & Genius programmes free?
Our programmes are free or funded at the point of access, delivered through our CIC. They run across music, fashion, content and creative business, and are taught by practitioners working in the industry now.
- Who can apply to a Hype & Genius programme?
Programmes are aimed at emerging creatives across music, fashion, content and creative business. Individual intakes carry their own eligibility, which is published when the intake opens. Register your interest at hypeandgenius.com/register-interest to hear first when the next one does.
- What programmes does Hype & Genius run?
Eight standing programmes: Music Production, Music Business, Fashion, Content Creation, Creative Entrepreneurship, Life as a Freelance Creative, Creative Business Toolkit, and Creativity and Resistance. Partnered highlights have included Music Business at Fender HQ, Fashion Entrepreneurship with Westminster Council, Content Creation and Media at Garden Studios, and a Creative Business Incubator funded by LEDC that ends in a live pop-up.
- How many people have been through Hype & Genius programmes?
Over 2,500 creatives, with 97% completing the programme they start.
- When does the next intake open?
Free and funded programmes open throughout the year. Register interest at hypeandgenius.com/register-interest and you will be told first when the next intake opens.












